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/ OURA
GCC Launch
Year
2025
TAGS
UI/UX DESIGN
DIGITAL
CONTENT & CAMPAIGN
BRANDING
CHALLENGE
Spearheaded a successful 4 week Out Of Home campaign activating 389 digital screens across Dubai Mall.
RESPONSE
AUTHORITY delivered the media buying, asset curation and campaign management for the OOH campaign.
Impact
Over 304,000 daily visitors saw the screens and activation in the Virgin Stores across Dubai Mall








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