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/ AURA Skypool
Reimagining Experiential PR
Year
2024 - present
TAGS
UI/UX DESIGN
DIGITAL
LIFESTYLE
BRANDING
CHALLENGE
AVA faced the challenge of extending the exclusive AURA Skypool experience beyond its physical location to reach potential guests who couldn't visit in person. This required creating an innovative digital solution that would capture the venue's luxurious atmosphere, stunning views, and unique ambiance, allowing remote audiences to virtually experience AURA's distinctive rooftop setting and understand its premium offerings before making a reservation.
RESPONSE
AVA proposed creating a visual podcast series featuring conversations with visionary leaders and inspiring individuals who are achieving remarkable success and breaking new ground in their professional endeavors and personal journeys. This content strategy would showcase high-achievers whose stories of ambition, innovation, and growth align perfectly with AURA's elevated brand positioning, creating meaningful connections with audiences who aspire to reach similar heights in their own lives while associating these aspirational narratives with the AURA experience.
Impact
The first and second seasons of the visual podcast achieved remarkable success, accumulating over 15 million views across platforms and featuring an impressive roster of distinguished guests. These included high-profile industry leaders such as the Chief Executive Officer of Porsche, the Head of Editorial Content at Conde Nast Traveller Middle East, and the Managing Director of Hugo Boss. This exceptional viewership and caliber of guests demonstrated the podcast's ability to attract influential voices while resonating with audiences seeking inspirational content from accomplished professionals.
/ What we are proud of
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We take brands global with insight, not just ambition.
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