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/ Charlotte Tilbury
Convergence of Beauty & Culinary
Year
2023
TAGS
LIFESTYLE
BRANDING
DIGITAL
CONTENT & CAMPAIGN
UI/UX DESGIN
CHALLENGE
Create a high-impact premium retail destination and awareness campaign for Charlotte Tilbury as a part of Abu Dhabi Retail Season.
RESPONSE
As a key pillar of the Layali Ramadan Campaign for Retail Abu Dhabi, AUTHORITY by AVANTGARDE produced a luxury Majlis for luxury beauty brand Charlotte Tilbury.
The Majlis was beautifully infused with the brand’s essence, featuring immersive beauty activations and curated F&B experiences that offered visitors a complete luxury journey. We developed the campaign’s key visual, produced impactful OOH assets for billboards and mall screens, secured a mix of micro and macro influencers, and crafted engaging social media content to amplify the campaign's reach.
Impact
With the region’s biggest beauty and fashion influencers in attendance, AUTHORITY by AVANTGARDE achieved a remarkable social media reach of over 18 million and secured a staggering PR value of $4.5 million. The campaign generated a total Earned Media Value (EMV) of $8,845,773 and an impressive total social media reach of 208,688,408. More than 150 media influencers and celebrities participated, and the event attracted over 5,000 on-ground visitors.
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