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Dubai Mall Festival Of Fashion
Year
2026
TAGS
BRANDING
DIGITAL
CONTENT & CAMPAIGN
LIFESTYLE
CHALLENGE
Executing a 360 degree marketing campaign to launch and activate a first of its kind in the region fashion festival in partnership with EMAAR and Lana featuring masterclasses, a shoppable area, and a VIP award ceremony and runway show.
RESPONSE
Responsible for shaping and delivering the entire creative, strategic and marketing vision for the festival since its inception, overseeing brand strategy, creative direction, PR, social media, content creation, influencer and celebrity strategy, partnerships, website development and campaign rollout, positioning Dubai Mall Festival of Fashion as a major new global fashion moment.
Impact
The Festival of Fashion transformed Dubai Mall into a high-energy hub of creativity and commerce.
• Reached 5.7M+ people across owned social media platforms, including 4.6M Facebook views and 1.1M Instagram views, generating strong digital awareness around the festival
• Generated 18K+ social interactions and nearly 39K link clicks, successfully driving traffic and registrations to the website
• Temperleyival website attracted 68.5K+ page views and 31.8K unique visits, converting interest into 4.6K+ event registrations and 1.5K email subscribers
• Delivered strong audience engagement across programming, with 12 masterclasses generating over 4.6K RSVPs and 1,100+ confirmed attendees across sessions
• Secured 612 global media mentions, generating 308M editorial reach and an estimated PR value of 2.8M, with coverage from leading titles including Vogue Arabia, Harper’s Bazaar Arabia, and Emirates Woman
• Amplified cultural relevance through strategic media and editorial placements, including Vogue Arabia, Harper’s Bazaar Arabia, Emirates Woman, and Sorbet Magazine
• Strengthened brand integration through 13 global retail partnerships, including Swarovski, MAC, Armani Beauty, Marc Jacobs, and Temperley London, activating across masterclasses and experiential programming
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