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THEA
Social Media Retainer
Year
2025
TAGS
BRANDING
DIGITAL
CONTENT & CAMPAIGN
LIFESTYLE
CHALLENGE
To refine and elevate Thea’s social media presence by transforming its feed into a premium, cohesive, and visually compelling experience that reflects the brand’s French–Mediterranean identity.
RESPONSE
AUTHORITY by AVANTGARDE curated a rich collection of content for Thea, focusing on aesthetics and storytelling. This included premium food photography, behind-the-scenes moments with chefs, model collaborations, and highlights of the restaurant’s signature offerings.
The team developed a clear visual direction and executed high-quality shoots that showcased both the cuisine and ambience, while maintaining a consistent storytelling approach to make the feed engaging and visually cohesive.
Impact
The content generated 335,550 organic views, driven by the updated aesthetic and curated content. The refreshed feed attracted more attention, helped grow reach, and strengthened Thea’s overall brand image.
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