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/ Open Fire Food Festival
Open Fire Food Festival
Year
2025
TAGS
LIFESTYLE
PR X INFLUENCERS
LIFESTYLE
LIFESTYLE
CHALLENGE
To sell tickets at scale while building strong brand awareness for the Open Fire Food Festival, a bold culinary and entertainment experience returning to Yas Island. With limited time, the challenge is to reignite audience interest, expand reach beyond returning attendees, and create buzz around the return of Steve Harvey’s curated BBQ festival.
RESPONSE
We are activating a 360° marketing strategy across radio, social media, digital ads, PR, and OOH. We’re engaging influencers, securing press while building strong brand awareness and re-directing the audience to the tickets landing page to drive sales.
Impact
Impact results coming soon.
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