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/ Fendi Majlis
FENDI MAJLIS X LAYALI RAMADAN
Year
2023
TAGS
BRANDING
DIGITAL
CONTENT & CAMPAIGN
LIFESTYLE
CHALLENGE
Position FENDI Cafe as the epitome of modern luxury during Ramadan by seamlessly integrating its iconic style with the rich traditions of a local cafe.
RESPONSE
For the Ramadan season, we teamed up with Retail Abu Dhabi to debut the UAE’s first-ever FENDI Majlis. The L’ayali Ramadan campaign brought the iconic FENDI CAFÉ London to completely takeover tashas in Al Bateen, Abu Dhabi.
Seamlessly blending luxury dining with retail, the local café was adorned with the FENDI personality and offered a diverse menu for the guests to enjoy a memorable Suhoor.
Impact
The Majlis witnessed a total footfall of over 13,000 visitors throughout the month. Through the PR coverage, with influencers and celebrities visiting the café, the campaign garnered 15 million + in social media reach and generating $400,000 in PR value.
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