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/ Adidas
Dream. Pray. Overcome. Win
Year
2022
TAGS
UI/UX DESIGN
DIGITAL
DIGITAL
CONTENT & CAMPAIGN
BRANDING
CHALLENGE
Position British Premiership footballer Tariq Lamptey as a leading athlete role model through a dynamic Adidas campaign to showcase Adidas’s latest collection, leveraging Lamptey’s influence to authentically present the brand’s innovative sportswear while aligning it with his inspiring journey and passion for the game.
RESPONSE
Tariq Lamptey collaborated with Adidas for their Qatar World Cup 2022 campaign, which included TV commercials, digital content, and point-of-sale materials. AUTHORITY by AVANTGARDE managed the partnership, overseeing content creation, the development of his website, and the execution of the PR campaign.
Impact
The collaboration between Tariq Lamptey and Adidas effectively reinforced Tariq’s role as a model for aspiring athletes. The initiative included his return to train at Old Larkspur Rovers and the distribution of 150,000 kits to grassroots football clubs. This generated significant visibility and engagement across 78 retail outlets, enhancing Tariq’s influence and showcasing Adidas’s dedication to supporting the sport.
The campaign also achieved notable amplification with a double-page feature in GQ magazine worldwide, reaching a circulation value of 790,000, and garnered 311,000 social media followers.
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