We’re proud of the brands we’ve helped move - across borders, across cultures, and into the hearts and minds of new audiences. From partnering UK footballer Tariq Lamptey with Adidas for their Qatar World Cup 2022 campaign, which achieved global amplification with a double-page feature in GQ reaching 790,000 circulation and 311,000 social media followers, to creating the UAE’s first-ever Fendi Café during Ramadan, welcoming over 13,000 visitors in just one month, our work delivers measurable impact. We brought US icon Ludacris to Liwa Village for a Fuel Fest activation, and developed a cross-border campaign for AURA Skypool, where a London black cab OOH campaign seamlessly transitioned into an influencer campaign connecting London to Dubai.

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These stories reflect the power of cultural marketing done right: strategic, resonant, and built to go the distance through elevating excellence.