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/ Breitling
First Boutique in Abu Dhabi
Year
2022
TAGS
UI/UX DESIGN
DIGITAL
CONTENT & CAMPAIGN
BRANDING
CHALLENGE
Celebrate the launch of Breitling’s first store in Abu Dhabi with a high-profile experience that drives press coverage, engages VIP audiences, and positions the brand prominently within the luxury retail space.
RESPONSE
To elevate the opening of Breitling’s Galleria Mall boutique, AUTHORITY by AVANTGARDE curated an exclusive private dinner at the Four Seasons Abu Dhabi. The event brought together an elite guest list of VIPs, notable influencers, and top-tier media, creating an intimate and high-impact brand moment that aligned with Breitling’s refined image and global appeal.
Impact
The activation resulted in a total circulation reach of 591,011 and a coverage value of $163,172. The event succeeded in driving premium media exposure and establishing Breitling’s presence in the capital as both influential and aspirational.
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