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Valentino x Matcha Club
Year
2024
TAGS
BRANDING
DIGITAL
CONTENT & CAMPAIGN
LIFESTYLE
CHALLENGE
Launch The Narratives collection by embedding Valentino within an authentic cultural conversation rather than a traditional retail campaign.
RESPONSE
The collection found its expression through padel one of the region's fastest-growing cultural movements. By transforming Matcha Club into an immersive Valentino destination, fashion, sport, and community merged into a lifestyle experience that reflected the values of the collection while naturally engaging a new audience.
Impact
The collaboration generated significant social engagement and positioned Valentino at the intersection of luxury, contemporary culture, and community within the Middle East.
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