who we are
what we are proud of
what we DO
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Chasing the Sun
Year
2024
TAGS
BRANDING
DIGITAL
CONTENT & CAMPAIGN
LIFESTYLE
CHALLENGE
Reposition Rugby SVNS from a sporting competition into a global entertainment brand.
RESPONSE
Entertainment became the product not simply a supporting programme. Music, hospitality, lifestyle experiences, and fan participation transformed tournament weekends into all-day cultural events, broadening the audience beyond traditional rugby fans and redefining expectations of live sport.
Impact
The refreshed proposition increased attendance, audience engagement, and cultural relevance, positioning Rugby SVNS as a lifestyle-led entertainment platform with global appeal.
/ What we are proud of
featured projects
We take brands global with insight, not just ambition.
