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/ Gaggenau
Future of Interior Design
Year
2023
TAGS
UI/UX DESIGN
DIGITAL
LIFESTYLE
LIFESTYLE
CHALLENGE
Showcase the luxury kitchen brand Gaggenau’s design and innovation by creating and marketing a compelling experience that captivates top interior designers and elevates brand awareness.
RESPONSE
To elevate the brand and attract top interior designers, we secured a partnership with Netflix star and award-winning interior designer Karin Bohn to be the face of the “Limitless Imagination” campaign and experience.
Additionally, AUTHORITY by AVANTGARDE orchestrated an exclusive private evening for the region’s leading interior designers at the Theatre of Digital Arts Dubai. This immersive event leveraged the captivating venue to bring the brand’s storied legacy to life.
Impact
The presence of Karin Bohn significantly boosted PR and brand awareness, including a double-page feature in Harper’s Bazaar and Architectural Digest Magazine. The event attracted 80 architecture and interior design firms, leading to strategic partnerships for stocking Gaggenau’s kitchen products. Michelin-starred Chef Pang from Tàn Chá also added to the event's prestige, making it a standout success.
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