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/ Formula Woman
Empowering Women Through Motorsport
Year
2024
TAGS
UI/UX DESIGN
DIGITAL
DIGITAL
CONTENT & CAMPAIGN
BRANDING
CHALLENGE
Showcase the Formula Woman Nations Cup through a high-impact marketing campaign that celebrates female talent, sparks global interest, and redefines the role of women in motorsports.
RESPONSE
We developed a marketing campaign for the Formula Woman Nations Cup, launching with an exclusive Media Day to introduce the groundbreaking three-day female racing series, where 50 drivers from 26 countries compete for the top prize. The campaign elevated the role of women in motorsports through thrilling competition and engaging discussions, amplifying their voices in a traditionally male-dominated industry.
In addition to the Media Day, AUTHORITY by AVANTGARDE managed dedicated social media platforms to drive engagement, share behind-the-scenes content, and build excitement around the event. Content creation focused on race highlights, driver stories, and conversations that championed inclusivity and empowerment for women in motorsports worldwide.
Impact
The campaign successfully amplified the voices of women in racing, fostering global engagement and sparking conversations around gender equality in motorsports. Social media platforms saw increased interaction and community growth, while Media Day established strong media presence and visibility. Overall, we helped position the Formula Woman Nations Cup as a powerful platform for change and inspiration in the industry.
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