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/ EXEED
Cultural Resonance
Year
2025
TAGS
UI/UX DESIGN
DIGITAL
CONTENT & CAMPAIGN
BRANDING
CHALLENGE
To elevate EXEED Middle East’s social media by producing culturally relevant content tailored to the UAE market.
RESPONSE
AVANTGARDE successfully elevated Exeed Middle East’s social media presence by creating and executing a wide range of culturally resonant campaigns specifically tailored to the UAE market. The agency delivered compelling, locally relevant storytelling that not only showcased the brand’s identity but also deeply connected with the values and lifestyle of the regional audience. This included the production of a heartfelt Ramadan TV commercial that aligned with the spirit of the season, a visually striking warehouse shoot designed to highlight the brand’s premium aesthetics, and a bold cross-border road trip spanning from the UAE to Kuwait that captured the adventurous essence of Exeed. Collectively, these initiatives reinforced the brand’s cultural relevance, expanded its regional footprint, and significantly enhanced audience engagement, ultimately positioning Exeed as a stronger, more relatable player within the Middle Eastern automotive landscape.
Impact
The campaign generated remarkable visibility and impact, achieving over 4 million total views and reaching more than 2 million people across platforms. Press coverage in March and April 2025 further amplified momentum, with a combined editorial reach of 500K and a PR value of $151,590, solidifying strong media presence. In addition, the new car launch delivered exceptional influencer-driven results, with invited creators contributing to a collective reach of over 2.1 million, expanding the brand’s resonance and influence within the market.

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