Bâoli | Authority

/ Bâoli Dubai

French-Mediterranean Dining with East Asian Flair

Year

2025

TAGS

UI/UX DESIGN

DIGITAL

CONTENT & CAMPAIGN

BRANDING

CHALLENGE

Develop a PR strategy to elevate Bâoli Dubai as an emerging Japanese-Mediterranean hotspot on Jumeirah 1 Beach. The strategy should secure high-profile press coverage, attract lifestyle and travel media attention, and position Bâoli Dubai as a must-visit destination for tastemakers and influencers.

RESPONSE

Over the span of six months, AUTHORITY crafted a well-curated and bespoke PR strategy for Bâoli Dubai, positioning the Japanese-Mediterranean hotspot on Jumeirah 1 Beach as a must-visit lifestyle destination. The strategy combined traditional media, influencer engagement, and experiential storytelling to elevate Bâoli's profile across luxury, F&B, and lifestyle sectors.

During this period, AUTHORITY provided ongoing PR support, including press release creation and targeted pitching to key regional titles. Bâoli secured coverage in leading publications such as Vogue Arabia, Time Out Dubai, and Hotel & Catering News, ensuring consistent visibility across influential media.

Key opinion leaders and lifestyle influencers were engaged to amplify Bâoli Dubai’s brand presence, while profile-pitching strategies for Chef Omar and General Manager Claudiu highlighted the restaurant’s talent leadership.

Impact

In just six months, AUTHORITY generated an impressive AED 6,945,110.53 in PR value for Bâoli Dubai, securing standout moments including an exclusive feature interview with Head Chef Omar Basiony on Dubai Eye with Helen Farmer, reinforcing Bâoli's culinary prestige. Strategic support propelled Chef Omar to be crowned Executive Chef of the Year at the Caterer ME Awards 2025, firmly establishing Bâoli Dubai as the ultimate destination for luxury dining and lifestyle experiences.