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AUTHORITY Roundtable Series
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Our upcoming AUTHORITY Roundtables explore the themes shaping brands today, from AI and automation to leadership, resilience and community led growth. Each session brings together industry perspectives to share insights, spark conversation and build meaningful connections.
Join us online for the next session on Tuesday 14th April at 1pm (UAE).
Session 1 — AI & the Future of Marketing
Hosted by Kubi Springer with Guest Speaker, Wade Eagar (ex-META, ex-FAB Bank)
Join us for a powerful, forward-thinking webinar exploring how artificial intelligence is reshaping the future of marketing - and what today’s leaders must do to stay ahead.
In an era where data, automation, and personalization are evolving at unprecedented speed, marketing is undergoing a fundamental shift - from measuring activity to delivering real business outcomes. As organizations demand more accountability and performance, AI is no longer optional - it’s the competitive edge.
Our guest speaker, Wade Eagar, brings over 25 years of global marketing leadership experience. Formerly at META and First Abu Dhabi Bank (FAB), where he drove exponential growth in customer acquisition, Wade now leads strategy and marketing at Platformance, championing a new era of outcome-driven marketing.
What you’ll learn:
How AI is transforming marketing strategy, execution, and measurement
The shift from vanity metrics to real, revenue-driven outcomes
What leading brands are doing differently in the age of AI
Practical ways to integrate AI into your marketing today
The future role of marketers in an AI-powered world
Who this is for:
Entrepreneurs, executives, marketers, and business leaders who want to stay relevant, competitive, and ahead of the curve.
This is more than a trend talk—it’s a strategic conversation about how marketing is evolving from creativity alone to commercial impact, accountability, and measurable growth
Register now and join the conversation.
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Session 2 — Leadership in a Crisis
Join Kubi Springer and Lesley Eagar for a focused conversation on what great leadership really looks like when it matters most.
Crisis moments strip leadership back to its core, what we prioritize, how we show up, and the behaviors we rely on every day.
What we’ll explore:
How crisis defines and sharpens good leadership
What to prioritize and how to navigate risk
Showing up with clarity, resilience, and agility
The importance of wellbeing, for yourself and your team
Leading with strong communication and visibility
Understanding the change curve, from shock and denial to acceptance
This session is about using moments of uncertainty to build leadership skills that last far beyond the crisis.
Register now and be part of the conversation.
Session 3 — Resilience in the GCC: Empowering Local Brands During Crisis
Join Kubi Springer as she explores the strategies driving resilience and adaptability for local brands across the GCC.
In a region defined by rapid growth, economic shifts, and evolving market dynamics, businesses must be prepared to navigate uncertainty with agility and strength. Resilience is no longer just about survival, it’s about the ability to adapt, innovate, and emerge stronger in the face of disruption. As industries continue to shift, the brands that succeed are those that can respond quickly, lead decisively, and stay deeply connected to their customers.
This session explores the key strategies empowering local brands across the GCC to remain competitive, future-ready, and resilient while maintaining strong leadership and clear direction during turbulent times.
What you’ll learn:
How to build resilience into your business strategy
Key leadership traits needed during times of crisis
Strategies for adapting quickly to market disruption
How local GCC brands can stay competitive and relevant
Practical ways to lead with confidence in uncertain environments
Who this is for:
Entrepreneurs, executives, and business leaders across the GCC looking to strengthen their organizations and navigate disruption with confidence.
This is more than a conversation about resilience, it’s a strategic discussion on how to build adaptable, future-ready brands that can thrive in an ever-changing business landscape.
Register now and be part of the conversation.
Session 4 — Community-Led Growth: Rethinking Brand Education in Uncertain
Join Kubi Springer as she explores how community led strategies and brand education are redefining growth in times of uncertainty.
In an era where trust, connection, and authenticity are more valuable than ever, brands must move beyond traditional marketing and rethink how they engage their audiences. Community is no longer a support function, it is a powerful driver of growth, loyalty, and long term value. At the same time, brand education is evolving from one way communication into a dynamic, interactive experience.
As uncertainty reshapes consumer behavior, the brands that thrive are those that educate, engage, and empower their audiences to become active participants.
This session explores how brands can leverage community to fuel growth, rethinking the strategies that transform education into engagement and audiences into advocates.
What you’ll learn:
How to use brand education to build stronger communities
The role of community in driving deeper audience engagement
Strategies for turning education into participation and advocacy
How community led growth creates long term brand value
Practical ways to activate and scale community through education
Who this is for:
Entrepreneurs, marketers, and business leaders looking to build stronger connections, drive engagement, and unlock new pathways to growth.
This is more than a conversation about community, it is a strategic discussion on how brands can evolve education into engagement, and build communities that drive meaningful and sustainable growth.
Register now and be part of the conversation.
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