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AUTHORITY Roundtable Series
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Our upcoming AUTHORITY Roundtables explore the themes shaping brands today, from AI and automation to leadership, resilience and community led growth. Each session brings together industry perspectives to share insights, spark conversation and build meaningful connections.
Join us online for the next session on Tuesday 7th March at 1pm (UAE).
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Session 1 — AI & the Future of Marketing
Hosted by Kubi Springer with Guest Speaker, Wade Eagar (ex-META, ex-FAB Bank)
Join us for a powerful, forward-thinking webinar exploring how artificial intelligence is reshaping the future of marketing - and what today’s leaders must do to stay ahead.
In an era where data, automation, and personalization are evolving at unprecedented speed, marketing is undergoing a fundamental shift - from measuring activity to delivering real business outcomes. As organizations demand more accountability and performance, AI is no longer optional - it’s the competitive edge.
Our guest speaker, Wade Eagar, brings over 25 years of global marketing leadership experience. Formerly at META and First Abu Dhabi Bank (FAB), where he drove exponential growth in customer acquisition, Wade now leads strategy and marketing at Platformance, championing a new era of outcome-driven marketing.
What you’ll learn:
How AI is transforming marketing strategy, execution, and measurement
The shift from vanity metrics to real, revenue-driven outcomes
What leading brands are doing differently in the age of AI
Practical ways to integrate AI into your marketing today
The future role of marketers in an AI-powered world
Who this is for:
Entrepreneurs, executives, marketers, and business leaders who want to stay relevant, competitive, and ahead of the curve.
This is more than a trend talk—it’s a strategic conversation about how marketing is evolving from creativity alone to commercial impact, accountability, and measurable growth
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DUBAI MALL FESTIVAL OF FASHION – PRESS COVERAGE
AUTHORITY by AVANTGARDE is overseeing brand strategy, creative direction, PR, social media, content creation, influencer & celebrity strategy, partnerships, website development and campaign rollout.
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EVOLUTION OF RETAIL – PRESS COVERAGE
With consumer confidence under pressure, marketers are shifting focus from transactions to experiences that drive footfall, loyalty and long-term relevance.
How Brands Can Drive Footfall Back Into Retail: From Transaction to Experience
For years, the narrative around retail has been dominated by decline; e-commerce disruption, shifting consumer habits, and the “death of the high street.” Yet, the most forward-thinking brands are proving the opposite: physical retail is not dying, it’s evolving.