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DUBAI MALL FESTIVAL OF FASHION – PRESS COVERAGE
AUTHORITY by AVANTGARDE has been appointed as the lead 360-degree marketing agency for the Dubai Mall Festival of Fashion, shaping the festival’s full creative and strategic direction from the ground up.
From brand positioning to global campaign rollout, the initiative reflects a new benchmark for how fashion events are conceived and experienced in the region.
In collaboration with AVANTGARDE’s production expertise, the festival brings together strategy, storytelling, and scale to position Dubai firmly on the global fashion stage.
Read more about the vision bringing this global fashion platform to life.
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AUTHORITY Roundtable Series
A look at what’s coming up across our next sessions. Join us across April to be part of the discussion.
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EVOLUTION OF RETAIL – PRESS COVERAGE
With consumer confidence under pressure, marketers are shifting focus from transactions to experiences that drive footfall, loyalty and long-term relevance.
How Brands Can Drive Footfall Back Into Retail: From Transaction to Experience
For years, the narrative around retail has been dominated by decline; e-commerce disruption, shifting consumer habits, and the “death of the high street.” Yet, the most forward-thinking brands are proving the opposite: physical retail is not dying, it’s evolving.