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ROUNDTABLE INSIGHTS – PRESS COVERAGE
As uncertainty continues to shape the regional landscape, AUTHORITY by AVANTGARDE brought together marketing leaders to address a critical question: how should brands communicate during a crisis? Led by Kubi Springer, the roundtable captured both regional and global perspectives.
The discussion moved beyond theory, creating space for an open exchange of challenges, experiences, and practical approaches to navigating uncertainty. It reflected a shared reality many brands are facing in real time.
A clear shift emerged; the question is no longer whether to stay silent or visible, but how to communicate with greater clarity, sensitivity, and intent.
Read the full article to explore the key insights and perspectives from the roundtable.
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AUTHORITY Roundtable Series
A look at what’s coming up across our next sessions. Join us across April to be part of the discussion.
DUBAI MALL FESTIVAL OF FASHION – PRESS COVERAGE
AUTHORITY by AVANTGARDE is overseeing brand strategy, creative direction, PR, social media, content creation, influencer & celebrity strategy, partnerships, website development and campaign rollout.
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